Meta Ads Client Questionnaire
Please fill this form so we can plan and launch high-performing Facebook & Instagram campaigns.
1) Business & Contact
Business/Brand Name *
Contact Name *
Email *
Phone
Website
I already have a website
I need a website
Select one: provide your URL or tell us what you need built.
Your Website URL
What type of website do you need?
— Select —
Landing Page (1 page)
Business Website (3–5 pages)
E-commerce
Other / Not sure
Estimated budget (₹ / $)
Desired go-live date
Preferred domain (if any)
Do you have content (copy/images)?
Yes
No / Need help
Create website now?
Yes, start now
Not now / just planning
Any notes or references?
2) Business & Goals
Primary business objective *
Lead Generation
Sales / Purchases
Brand Awareness / Reach
Website Traffic
Engagement / Video Views
App Installs
Messages / WhatsApp
Specific products or services to promote
Main competitors
3) Target Audience
Ideal customer
Existing customer data
Customer Emails / CRM
Pixel Audiences
Page/IG Engagers
Past Buyers
None
Targeting focus
— Select —
New Customers (Prospecting)
Existing Customers (Retention)
Both
4) Budget & Timeline
Monthly ad budget
Budget type
Daily Budget
Lifetime Budget
Timeline (dates, launches, seasons)
5) Creative Assets
Do you have ad creatives ready?
Yes
No
Do you want A/B testing?
Yes
No
Brand guidelines (colors, fonts, tone)
6) Ad Placement & Platforms
Platforms
Facebook
Instagram
Placements
Automatic (Recommended)
Specific Placements
Specific placements (if chosen)
Feed
Stories
Reels
Search
In-Stream
Marketplace
Messenger
7) Offers & Messaging
Offer / discount / promotion
Brand’s unique selling proposition (USP)
Campaign focus
— Select —
Direct Sales
Lead Collection
Long-term Brand Building
8) Tracking & Reporting
Meta Pixel / Conversions API installed?
Yes
No
Not sure
Key conversions to track
Purchases
Leads / Form Submits
Sign-ups / Registrations
Phone Calls / WhatsApp
View Content / Add to Cart
Reporting frequency
— Select —
Weekly
Bi-weekly
Monthly
9) Compliance & Approval
Any restrictions/disclaimers (industry-specific)
Approve creatives before launch?
Yes
No
I confirm the information provided is accurate and agree to be contacted regarding this project. *
Submit Questionnaire
